How much revenue could be slipping away every month?
Your estimate updates live. Email yourself the full report when you’re ready.
£
Set to 0 if customers typically only buy once. Lifts the estimate so a low first-sale value isn't undersold when repeat custom is strong.
35%
We assume . Adjust if you usually call most back the same day.
Your live estimate
Estimated revenue at risk
£2,046 / month
Estimated revenue at risk per year
£24,552
Illustrative recoverable opportunity
£1,023 / month
How this estimate works
We assume 60% of missed enquiries are never recovered, then apply your close rate, then multiply by the customer's lifetime value (first transaction plus repeat bookings) — so a low first sale with strong repeat custom is valued correctly.
- Lifetime value per customer: £250 first transaction × (1 + 2 repeat bookings) = £750
- Missed enquiries: 3/wk × 4.33 × 60% unrecovered × 35% close × £750 LTV = £2,046/mo
- Annual risk = monthly × 12 = £24,552
- Illustrative recoverable = monthly × 50% = £1,023
Cautious UK service-sector defaults: 50% recoverable share, 60% of missed enquiries never recovered.
Illustrative estimates based on your inputs and cautious UK service-sector defaults. Not a guarantee of recovery; review against your own data.