Terms of Service

Last updated: 14 October 2026

These terms apply when you buy, subscribe to, trial or use Bellow services.

Bellow is a trading name of Bellow AI Ltd, a company registered in England and Wales (Company Number 17261931). In these terms, "Bellow", "we", "us" and "our" refer to Bellow AI Ltd.

1. Services

Bellow provides AI-assisted front-of-house services for businesses, including AI phone receptionists, missed-call follow-up, email enquiry support, web chat, WhatsApp messaging, CRM logging, lead summaries, follow-up workflows and related setup or management services.

The exact services included depend on the package, pilot or proposal agreed with you.

2. Free Pilot / Trial Offer and setup

We may offer a free pilot or trial so that you can test the agreed Bellow service before a wider rollout. The pilot duration, package, included services, any setup fee, any promotion code, and the payment timing will be stated in your checkout, proposal, onboarding invitation or other written order confirmation (together, your “Order”).

Unless your Order says otherwise, a pilot is limited to 14 or 30 days from the stated start date. A pilot is not a commitment to provide services beyond that period, and it does not include work, integrations, usage, extra numbers or add-ons that are not expressly included in the Order.

Where a subscription is due to begin after the pilot, the amount, billing interval and first payment date will be shown in the relevant checkout or Order. You may cancel before that stated billing date to avoid a future subscription charge. If your Order requires payment from day one, no free-pilot deferral applies.

A setup-fee promotion applies only where it is validly entered and accepted at checkout, and only to the charge stated in the promotion. A promotion does not change the recurring subscription price unless it expressly says so.

During pilots, customer-facing AI email replies are kept in human-review mode unless otherwise agreed. Setup timelines depend on the information, access, booking links, call rules, FAQs and approvals provided by the customer.

3. AI limitations

Bellow uses third-party AI and telephony tools. AI-generated content may be inaccurate, incomplete or misunderstood.

Bellow is designed to support enquiry capture and front-of-house workflows. It should not be used as a substitute for professional judgement, medical advice, legal advice, emergency services, safeguarding decisions, refund decisions or regulated advice.

Sensitive enquiries should be escalated to a human.

4. Customer responsibilities

You are responsible for providing accurate business information, call handling rules, escalation rules, pricing guidance, booking links, privacy notices, and any legally required disclosures to your own customers.

You must not use Bellow for illegal, abusive, misleading or harmful purposes.

5. Calls, recordings and data

Where calls are recorded, transcribed or handled by an AI receptionist, you are responsible for ensuring callers receive appropriate notice where required.

Bellow processes personal data in line with its Privacy Policy. Where Bellow processes personal data on your behalf as a processor, the parties will enter into the applicable data processing addendum before live processing begins.

6. Third-party tools

Bellow may rely on third-party services such as telephony providers, AI providers, automation platforms, CRMs, email systems, calendars, messaging platforms and hosting providers. Availability of Bellow may depend on those services.

7. Subscription and fees

Plans are billed monthly in advance unless otherwise agreed. Setup fees are one-off and non-refundable once setup has begun.

Usage-based charges, extra numbers, additional integrations or custom work may be charged separately where agreed.

8. Cancellation

You can cancel a rolling monthly plan by giving us 30 days' written notice by emailing hello@bellow.uk. Your plan remains active, and normal billing continues, during the notice period. Cancellation takes effect at the end of that 30-day notice period.

9. Availability

We aim to keep Bellow reliable, but we cannot guarantee uninterrupted service. Service may be affected by third-party outages, telephony issues, internet issues, AI provider issues, maintenance or customer configuration issues.

10. Liability

Bellow is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, our liability is limited to the fees paid by you for the affected service in the month the issue occurred.

We are not liable for lost profits, lost revenue, lost business, loss of goodwill, indirect losses, or losses caused by inaccurate information supplied to us.

11. Contact

Questions about these terms should be sent to hello@bellow.uk.