How much revenue could be slipping away every month?

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Industry

Email or form enquiries per week

Missed phone calls per week

Price per class or session

Classes or sessions a member books per year

Average retention (months)

Conversion rate from qualified enquiries

35%

Your live estimate

New monthly recurring revenue at risk

£796 / month

Potential lifetime value of enquiries missed in an average month

£9,548

Illustrative lifetime value recoverable with Bellow

£4,774 lifetime

The lifetime value figure is the long-term value of the enquiries missed in one average month — not a monthly loss.

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How this estimate works

The lifetime value figure is the long-term value of the enquiries you missed in one average month — not a monthly loss. It assumes converted members stay for your average retention period.

Average value per converted member: £15 × 60 sessions/yr ÷ 12 = £75/mo
Qualified email enquiries lost: 5/wk × 4.33 × 35% conversion = 7.6/mo
Qualified call enquiries lost: 2/wk × 4.33 × 35% conversion = 3.0/mo
New monthly recurring revenue at risk = (emails + calls qualified) × £75 = £796/mo
Potential lifetime value of enquiries missed in an average month = MRR at risk × 12 months retention = £9,548
Illustrative lifetime value recoverable = LTV × 50% = £4,774

Cautious UK service-sector defaults: 50% recoverable share.

Illustrative estimates based on your inputs and cautious UK service-sector defaults. Not a guarantee of recovery; review against your own data.